Danish toy giant LEGO has announced that it will endeavour to remove “harmful” gender stereotypes from its line because boys are reluctant to play with toys marketed towards girls.
On the podcast today, I issued a Holy Spirit-led call to action for born again Christians to get on the front lines to bring the gospel of the grace of God to a lost and dying world. I spoke about the end times fight we find ourselves in, and the urgency of standing up now as a witness for the Lord Jesus Christ. Good thing I do, too, because the battle is raging on all levels everywhere you look.
"And that, knowing the time, that now it is high time to awake out of sleep: for now is our salvation nearer than when we believed. The night is far spent, the day is at hand: let us therefore cast off the works of darkness, and let us put on the armour of light." Romans 13:11,12 (KJB)
When I was a kid, my two favorite toys hands down were green, plastic Army men, and Lego building block toys that no one ever seemed to get tired of playing with. Now Lego has announced a campaign to sow confusion among prepubescent children, particularly young boys, in accordance with the United Nations mandate to remove gender distinctions. California Gov. Gavin Newsom signed into law Saturday a bill requiring large retailers to provide gender-neutral toy sections, per the Los Angeles Times. Wake up, people, the New World Order is not only looking to stick a needle in your arm and make you take a Vaccine Passport, they plan on taking your children from you as well.
Throw your Legos in the garbage, and boycott every and any business that begins to sell a 'gender neutral' anything.
LEGO to Remove ‘Harmful’ Gender Stereotypes Because Boys Don’t Play With Girls’ Toys
FROM BREITBART NEWS: Lego, one of the largest toy companies in the world, announced on the United Nations’ ‘Day of the Girl’ that it would seek to make gender-neutral toys in order “to ensure LEGO products and marketing are accessible to all and free of gender bias and harmful stereotypes.”
Research commissioned by the Danish toymaker carried out by the Geena Davis Institute on Gender in the Media found that 71 percent of boys prefer not to play with girl toys as they would expect to be made fun of by other children or adults. Girls, on the other hand, were said to be fine with playing with either line of toys.
The study of 7,000 parents and children between six and 14-years-old throughout the world also claimed that boys were encouraged by their parents to take part in activities surrounding the STEM fields of science, technology, engineering, and maths, while girls were said to be pushed towards traditionally feminine activities such as dressing up, dancing, and baking.
Julia Goldin, the chief product and marketing officer at the LEGO Group, said in a statement: “The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender.
“At the LEGO Group we know we have a role to play in putting this right, and this campaign is one of several initiatives we are putting in place to raise awareness of the issue and ensure we make LEGO play as inclusive as possible. All children should be able to reach their true creative potential.”
LEGO has been researching how girls interact with its brand for more than a decade. In 2008, it found that 90 percent of sets sold in the United States were being bought for boys.
LEGO, as with many Western brands, has lurched to the left in recent years, with the company reportedly telling retailers to pull advertisements for police-based toys at the height of Black Lives Matter unrest last summer in the wake of the killing of George Floyd. The toymaker also told affiliates to follow the BLM-inspired #BlackOutTuesday social media trend and donated $4 million (£2.83m) to black and anti-racist charities. More recently, in May, LEGO introduced an LGBT themed “Everyone Is Awesome” toy line to coincide with Pride Month. READ MORE
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